In their attempt to penetrate a more exclusive market, Pandora raised their prices 15 percentage . Last month Sitecore (North America) also raised their License fees 15 percentage. As Pandora, Sitecore also tries to penetrate a high end market.
Hopefully they will not loose 70% share value overnight 
(from www.Euroinvestor.co.uk - CET)
I do however believe that it is a good idea to look at the Pandora history to gain insight to what happens when you focus on a new segment and leave some of the existing customers.
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