Let see how it turns out …

Press release:

SDL plc (LSE: SDL; “SDL”), a leading provider of Global Information Management (GIM) solutions, today announces that it has completed the acquisition of Alterian plc (“Alterian”). SDL has acquired Alterian, a leader in marketing analytics, social media monitoring and campaign management, for a net cash consideration of £69.7 million in cash.
The SDL Board believes the addition of Alterian’s integrated marketing platform capability will bring strong synergies and enhancements to SDL’s Global Information Management strategy that helps global businesses engage with their customers in the language, the media and at the moment they choose. There is an excellent strategic fit in combining the marketing analytics, campaign management and social media capabilities from the Alterian product suite with that of SDL’s leading global Web Content Management, eCommerce and Structured Content capabilities.

Mark Lancaster, Executive Chairman of SDL commented:

Understanding what your customers are interested in by analysing what they are looking at, and for how long, is key in developing your web and customer engagement strategy. We already have best-of-breed web content management technology, user guidance content management technology and leading language technology. Adding Alterian’s marketing analytics, social media and campaign management technology will provide customers with a superb integrated solution for managing customer engagement and improving customer experience. We are very pleased to have completed this acquisition and look forward to working with Alterian employees, partners and customers.”

It should be noted that SDL updated the market on trading for the year ended 31 December 2011 on 17 January 2012 and will be making no further comment on the trading of the Group until the announcement of preliminary results on 28 February 2012. SDL will also fully update the market with regard to the strategy for the Alterian business at this time.

Update: CMS wire have more about the acuisition

Hopefully they will not loose 70% share value overnight  

(from www.Euroinvestor.co.uk - CET)

I do however believe that it is a good idea to look at the Pandora history to gain insight to what happens when you focus on a new segment and leave some of the existing customers.

Today I read the document “The Siren Song of Open Source CMS” that is merely an interview with AgencyQ, a Sitecore Partner of Sitecore that have been through the process of choosing CMS for “Enterprise” Solutions.

What they say in “The Siren Song of Open Source CMS”

I have from the document made a summary of the from AgencyQ’s experiences with Opens Source (e.g Drupal CMS) vs. Closed Source / Sitecore CMS:

Myth #1: Open Source Applications’ Scalability
and Capabilities Are as Good as Commercial Software

If you mess with the kernel code you are stock when upgrading. In propritarian software you don’t have admittance to the kernel code. Problem solved.

In Open Source you have to build everything by yourself. Expensive – short time and long-term.

Open Source doesn’t scale by nature and it is not forgiving if you don’t know the CMS Software (“If you go down the open source road, you’d better know exactly what you’re doing.”).

Licenses is only 5 %, focus on the other 95%.

Myth #2: Open Source Is Well-supported by a
Community of Developers

Experience: “Lack of support has a ripple effect across an open source CMS
project”

You need a more traditional support with a developer to keep customers happy.

Myth #3: Open Source Is Cheaper than Commercial Software

TCO of Open Source software is way higher than traditional software.

My comments:

When they write: “Sitecore enables business users to make changes, such as day-to-day content management, very easily, without requiring a programmer to step in.” – it is assumed that it is not an option in Open Source CMS implementation. That is just propaganda IMHO.

The article have a lot of good point which I agree in, but it .. 

• Compare Open Source Options with Commercial Features. Regarding Open Source CMS: You CAN get support by a traditional Partner and most Open Source Vendors have an option to support your WCMS. 
• Generalizes Open Source CMS and Closed Source CMS more than than it is reasonable to do. All Closed Source commercial CMS have the same quality, that is true for Open Source CMS as well. You simply can’t tell if it is good quality from the business model!
• States that only 5% of implementation costs is to be assigned for Software. In our experience this only conforms to huge WCMS projects. Normally it is more likely to allocate 20% (and beside that allocate another 20% within 5 years).

I have been engaged in quite a lot Open Source CMS implementations and Closed Source CMS implementations. Lots of the problems and challenges in technology projects is due to missing skills and experience at the partner/developers. If you choose the wrong partner, then you are in trouble no matter what. In that respect I think the article has a strange perspective on the Open Source vs. Closed Source CMS Products.

Download the document (“The Siren Song of Open Source CMS” ) and make your own conclusion from the document.

Additionally: Check out this Pros and Cons of Open Source WCMS.

In my experience development in Sitecore is more expensive than the comparative CMS and compared to the free Open Source WCMS, you have to pay licenses and Service Assurance beside the development costs.

From my perspective e.g. Umbraco with its simple setup and transparent UI really is an alternative for you, if you are a midsized, content oriented company, dedicated to the MS .NET  environment.

In my point of view Sitecore doesn’t seem that interested in this part of the market, even that letting Umbraco in will in my opinion be a huge mistake.

Umbraco is well supported by MS and the performance LAB to give Sitecore a hard time in the near future.

Keep up the spirit Umbraco – the future is looking bright!

PS: Take a look at one of the best comparisons of Umbraco and Sitecore Ever from DK developer Anders Dreyer

I even got a problem using Live Writer 2011 (together with Wordpress).

Why the F%//#&%¤#&%¤ doesn’t Microsoft make an effort to test before they launch their products. This is definately not the first time I experience that.

The company give a damn about the customers – that’s monopoly!

Remember to read the comment!